Post by arfanho7 on Feb 22, 2024 3:31:00 GMT -5
Now consumers learn about a product in different ways—receive directly from the firm through traditional or digital advertising seek out information themselves through search or learn from other consumers and social media. Many of these things are out of control of the firm. So as a marketer you have to start thinking about how you influence the way consumers obtain information and get influenced.
The third thing that has changed is around media buying. For a long time ad agencies were compensated percent of their media buys. There was a large media planning group in all these agencies. Now you America Cell Phone Number List have programmatic buying the algorithm does all that. There is no comparative advantage in media buying anymore. So suddenly you need an engineering mind you need a data analytics mind and you need the data scientists who work with Google and Facebook. . Martin Sorrell who is the CEO of advertising giant WPP has a famous saying “We’ve moved from the Mad Men era to the Math Men era.”
Kapur came in with a right brain aptitude much more of the creative guy but now companies are suddenly asking for ROI. But you can’t compete with Google on Google’s turf. You still need the creative. So you need to merge the right and the left brain. But combining these two is a challenge. Q India has taken something of a rap for not being an entrepreneurial culture. What is the state of entrepreneurship in the India A Indians have always been entrepreneurial in spirit.
The third thing that has changed is around media buying. For a long time ad agencies were compensated percent of their media buys. There was a large media planning group in all these agencies. Now you America Cell Phone Number List have programmatic buying the algorithm does all that. There is no comparative advantage in media buying anymore. So suddenly you need an engineering mind you need a data analytics mind and you need the data scientists who work with Google and Facebook. . Martin Sorrell who is the CEO of advertising giant WPP has a famous saying “We’ve moved from the Mad Men era to the Math Men era.”
Kapur came in with a right brain aptitude much more of the creative guy but now companies are suddenly asking for ROI. But you can’t compete with Google on Google’s turf. You still need the creative. So you need to merge the right and the left brain. But combining these two is a challenge. Q India has taken something of a rap for not being an entrepreneurial culture. What is the state of entrepreneurship in the India A Indians have always been entrepreneurial in spirit.